
Big Tech earnings, AI ads, Roku’s FrndlyTV acquisition + what’s in & out in this year’s upfront
The Digiday Podcast
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Evolving Programmatic Advertising Landscape
This chapter examines the evolution and current state of programmatic advertising, focusing on increased access for smaller advertisers and the ongoing role of cookies. It also analyzes streaming industry pricing trends, inventory impacts on CPM rates, and the significance of live sports in future advertising strategies.
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