The Digiday Podcast cover image

Big Tech earnings, AI ads, Roku’s FrndlyTV acquisition + what’s in & out in this year’s upfront

The Digiday Podcast

00:00

Evolving Programmatic Advertising Landscape

This chapter examines the evolution and current state of programmatic advertising, focusing on increased access for smaller advertisers and the ongoing role of cookies. It also analyzes streaming industry pricing trends, inventory impacts on CPM rates, and the significance of live sports in future advertising strategies.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app