Shifting Paradigms in Sports Broadcasting

This chapter examines the recent Disney upfront event which highlighted the rising importance of sports content in programming, featuring athletes like Patrick Mahomes and Saquon Barkley. It discusses the expansion of scripted shows from sports figures, ESPN's strategic adjustments, and the competitive landscape among media companies like Netflix and YouTube. The chapter also explores the challenges and opportunities in securing local sports rights for direct-to-consumer services amidst a changing industry.