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Goldman Sachs' Lisa Yang: Why I'm bullish on music streaming's future
Music Business Worldwide
The Potential for Streaming Services to Improve Monetization for the Music Industry
In the latest report, you model out a number of potential scenarios where effectively streaming services can for want of a better phrase, super serve super fans. And the super fans would pay more for it. I think universal music have often cited your consumer research showing that 30% of their artist fans actually could be considered super fans and the super fans must be paying three times more in the download area. So you can see how incremental and significant I think this revenue opportunity could represent. We assume it could be, could add about $4 billion, I think to be industry that's nearly more than 25% up to our current history forecast.
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