3min chapter

Seller Sessions Amazon FBA and Private Label cover image

Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models. 

Seller Sessions Amazon FBA and Private Label

CHAPTER

The Power Law Distribution of Amazon Product Searches

The power law distribution of queries refers to a pattern that is observed in the frequency of search terms. A large percentage of queries are only seen once or twice, and there are quite a few that have been seen a lot of times. Since the most common search terms are used very frequently, the ranking algorithms have to take that into consideration when deciding how to sort the results. The algorithm will try to prioritize results for the most commonSearch terms as these are the terms that peopleMost likely to be searching for. Most Amazon product searches are unique.

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