Icelandic Tourism's enhanced reality "without silly headsets”
On Strategy Showcase
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Iceland as a Destination?
CNN's John Defterios talks to Stevie Wonder about the success of his Iceland tourism campaign. He says it was a brilliant idea, but there were people screaming for more traditional marketing ideas. The company is now working on another project called Joy Scroll in January 2021 and Sweat Pant Boots next year.
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