How Did You Come Up With the Company Culture?

Veronika Riederle is the Founder and CEO of Demodesk, an intelligent meeting platform for remote sales that was supported by Y-Combinator. Veronika studied in Munich and New York and is an alumna of the CDTM. After graduating, she spent five years in consulting at Bain & Company before starting her own company. 2:31 Veronika's career choices: In the beginning, Veronika talks about why she initially decided to go into consulting and what she learned from that experience. She also shares her thoughts on the impact you can have in consulting vs. entrepreneurship. 15:07 Veronika's founding experience: Veronika explains how she started with the right person at the right time and tells us how she assembled a great team that shares their company values. 24:09 Women in Leadership: Veronika shares why she thinks we need more successful role models for young women and how she manages to be a founder and have a family at the same time.