#274 Scott Lynn- CEO of Masterworks on Creating a Billion Dollar Brand Disrupting the Art World
What Got You There with Sean DeLaney
Using Data to Understand Performance
Southyes and christides, the two two leading auction houses, are more than two hudred d 50 years old. These businesses literally been rating the same way for centuries. So when we thought about using data to figure out how how different things in te our market were appreciating, what we quickly, quickly learned as there wasn't, there wasn't a data set. We bought auction catalogues of public auction sales going backto the ninete 19 sixties, 19 seventies,. And had a team of 30 interns literally due data entry, recording this data into into a data base which now i fou go the mass web site and clicom price data baseut can actually access
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