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Evolving Landscape of Advertising and Technology
This chapter examines the transformative impact of artificial intelligence and big tech on the advertising industry, highlighting how traditional agencies are adapting through mergers and technological acquisitions. It also touches on significant geopolitical issues, such as antitrust concerns surrounding NVIDIA and the implications of quantum computing advancements by Google. The discussion encapsulates the tensions in international trade, especially between the U.S. and China, and its effects on market dynamics.