The National Sam Riven Fan Club

We wanted them to be card-carrying members of the Sam Riven fan club. So we thought they can just send us a self-addressed stamped envelope and we'll print out membership cards and send them back to them. It turned into a Frankenstein of success. We had our press conference on July 3rd. There must have been 50 people there in the real world, but the next day the press was fabulous all over the country. In July 4th, I was getting phone calls from radio stations all over the nation.