How to Build a Butique Firm That Can Stand on Its Own Two Feet

When first consulting, the executive program is basically a butique firm. When we had to market ourselves, it was incredibly difficult. In issuy, everyone said, oh, play out, play out. Play up your back. And i said, no, we don't talk about the other firm, period. They should not exist in your byos. You want to bull the firm that can stand on its own two feet. But at no point do you default on to the easy option of saying, hire me, please. Hire me aix mackenzie"