Introduction

Why is it that we always look outside of ourselves for the silver bullet in anything, whether it's losing weight, becoming great, or learning something new? We don't want to admit that we need to change. And there's probably no other profession like sales where pretty much all of us spend our first five years trying to learn from somebody else. I was looking for the secret, the magic or words, ah, the juno move that these master salespeople do that are able to close these deals. And guess what? I found it. And i'm going to teach it to you to day. It's the person in the mirror. How else could it be?

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