The Importance of Semantics in Data Engineering

The analogy I'm getting right now is mixed martial arts, right? Like before UFC one, actually before like it was a Bruce Lee, which you can do, but anyway, UFC ones really came to head in the 80s and 90s. But until then, there's always like the Kung Fu master who had the most powerful thing that would never show because he would die or something. So this is, this is like all the time is that we need the folks from managing the data, they need to understand how the, I'm using the word business, but it is just, you understand how their domain word means.