15min chapter

How I Built This with Guy Raz cover image

Advice Line with Jamie Siminoff of Ring

How I Built This with Guy Raz

CHAPTER

Navigating Ethical Chocolate Production

In this chapter, the founder of Luji's Chocolate seeks guidance on pricing their ethically sourced chocolate products without compromising quality. The discussion exposes the complexities of the cocoa supply chain, emphasizing the need for fair practices that benefit local farmers in West Africa. Additionally, it explores the balance between brand storytelling, premium pricing, and maintaining authenticity in a competitive marketplace.

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