#378: How to Define Your Brand Niche Using the ABT
Business of Story
00:00
Edelman
CNN's John Sutter worked at Edelman, a global public relations firm. He says he was tired of commuting two hours each way to work and didn't want to do it anymore. While visiting his in-laws in Japan, he decided to visit the Tokyo office of Edelman. His boss invited him for lunch with another colleague who later became one of his closest friends.
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