78 - Market the Way You Buy | The Marketing Millennials with Daniel Murray
GTM Live
00:00
Byercentric Versus Sel Eccentric?
Ishol: I want to go into the subject between being like, byercentric versus sel eccentric. Most companies build their process designed how it makes it as easy for them, not as easy for the buyer. They put all these friction points in the sale cycle that just thinkin commerce don't need. Ishol: So a, how how does one company become more biacentric and take down those friction points?
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