The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

460. Beyond January: Behavioral Insights for Lasting Resolutions

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Intro

This chapter delves into the theme of New Year's resolutions, highlighting the typical difficulties individuals encounter in sticking to their goals. It explores the psychology of habit formation and behavior change, providing insights into fostering better commitment.

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