3min chapter

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185: Subscription-as-a-Service - unpacking a new micromobility business model with Micro OG and Tempo founder Michael Keating

Ride AI

CHAPTER

Comodule's IKEA T Launch

The IKEA T is a retail e-bike that has essentially the same tech in it as a sharing vehicle. You walk up to the scooter, it unlocks. Just on your phone, you don't have to do anything. There's no buttons on it. If it's turned off and someone tries to mess with it, the motor resists,. It beeps, it sends a notification to your phone, it can be remotely disabled. And so, this is where we come back to the idea that retail, this incredibly fast-growing large retail market can benefit from what we learned from sharing.

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