4min chapter

The Data Chief cover image

Three Must-Read Data and Analytics Books with Dr. Barb Wixom, Vin Vashishta, and Asha Saxena

The Data Chief

CHAPTER

Understanding Business Objectives and Goals

The speakers discuss the importance of understanding business goals and objectives before utilizing data and analytics. They explore different quadrants that identify the type of company a business wants to be and provide examples from successful companies like Netflix and Starbucks.

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