2min chapter

Bonanza: Product Growth cover image

Ep. 43: Catalysts of Change: The True Role of a User Researcher with Nikki Andersen

Bonanza: Product Growth

CHAPTER

How to Validate a Design

"If user research could validate designs, we would be a lot more popular," she says. "There are so many confounding variables that go like, what does validation even mean? No, like there, there are so much that goes into the concept of validation." The author hopes her book will set some people off by saying this.

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