Using Different Platforms to Breakthrough

If you look at proctor and gamble when they created home made simple, they started an email news letter and a blog. That's it. They were successful, and then they diversified. So that's what we have to focus on. We want start with, be great there, and then we diversify later. This is another big mistake that most organizations make. What gets a lot of organizations, they have too much sales information in their content. It doesn't mean that you can't be active in those other platforms. It means you're going to use those other platforms to gain traction on those one or two platforms,. And that's how you are going to break through.