
Is AI all hype or is there real business value? Oisin De Conduin, Xtremepush explains more
The Irish Tech News Podcast
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Are We Seeing Real Business Value in AI?
Over the next year to 18 months, we're definitely doing a big push on AI and AI marketing. We think that's definitely an area that will significantly drive value for our customers. The great thing now is how accessible AI tools are. You don't need a full team of data scientists to do anything in AI these days. It's about making it easier for marketing teams to launch campaigns,. To reach out to their users at the right time, with the right message.
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