3min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 10 - Unique Strategies to Scale TikTok Ads (What's Working Now)

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Are You Using a Listicle to Promote a Clean Beauty Line?

Cody: I would just try a listicle to a prebuilt bundle and you have the listicle and be like, Hey, here's the bundle. The quiz thing is brilliant. But then that's the extra step, whereas I can just get you on social proof. That's what we're going to do for TikTok because they're browsing all the work is being done for them. They're not even choosing who to follow. It's just shown for them. All they're doing is hitting some buttons. And then literally taking all the cognitive load away from them. Rob: You know how many products are in there? A lot of people don't really want to go through

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