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S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
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The Evolution of Rare Beauty
A lot of people I know who have decided not to invest in these companies for that exact reason. The fear that when this thing sells, it's not going to sell for the right value because if the celebrity does not go with it,. Then it's just going to flop where the sales not going to go through for rare beauty. So it's definitely thought of, I think, very early on recently.
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