Metrics & Chill - Predictable Growth for B2B cover image

137: Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)

Metrics & Chill - Predictable Growth for B2B

CHAPTER

The Unmeasurable Impact of Creative and Good Design on Marketing

The longer I've been in marketing the more I'm like, yeah, I just value smaller teams and then outsourcing those niche things to really talented companies. And it's funny because most of our customers use us for one or two very clear and specific use cases. So they were like this tight very well defined use case super side right everything else in house team,. maybe occasional projects will use it like an agency for like you don't want to do a pop up at Louis Vuitton whatever Right, right, yeah like you fit into their process for like churning out new ads new creative new tests and things like thatYeah exactly Yeah, I'll be disciplined to stick to the topic we talked

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