117 - The Lost Art of Marketing | Andrea Kayal
GTM Live
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Direct Response Performance Marketing
You have to know what it feels like. And then you have to make a intuitive, gut feel with you had some data too. There's a lot of gut feel in your first try about, did this feel like its going atly did it? Did it feel? How did people respond? What it feel ike? Should we cath od, we do this again? That feel is the art of marketing,. The art of testing and the trying," he says. "We don't like tries"
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