creativity is often viewed as this mysterious thing that just happens, you know, that the muse speaks to you. But i view it very differently. I view it as a mental capacity that we have. And virtually any mental capacity we can improve at by practising. By putting one idea every day on twitter, i just honing this idea generation muscle. It doesn't even matter if you're if you have an original take. What matters is that your brain is a unique entity in this and you'll be wrong in ways that other people aren't wrong. That's interesting.