Subscription Optimization & Pricing Strategy
App Marketing by App Masters
00:00
How to Cancel a Subscription
Involuntary churn is somebody who's credit card expired, right? And voluntary churn users is somebody who went to the app store and voluntarily canceled your subscription. There are two ways or like, I mean, I know two ways how you can know this if somebody's canceled the first. If you are using revenue cat or some similar thing, you get a receive an event that's this subscriber canceled. The other option is if you have this back-end infrastructure, the 10-0 subscriptions, you also get an event from apps or apple that this subscriber canceled their subscription. You can start to target them with, you know, promotional offers. Do not send hundreds of emails per week or
Transcript
Play full episode
