Stacking Growth | The B2B Marketing Podcast cover image

S2 E56 - It's About Time We Talk Outbound | Jessica Watts

Stacking Growth | The B2B Marketing Podcast

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Revenue Plans

I would like to see a systemically crack open annual planning and think about it differently. We build our app on models that are inherently bottom up. And so I think people are surprised when it's based on what you told us, this is the actual saleable account universe. This is how many headcount could ever sit in this and carry a territory that could sustain the targets that you want out of them. It's always much smaller than they think. But man, that's still for me the future. That is where I'd like to see us go.

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