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7min chapter
E281 | The Foundational Laws of Retention That Haven’t Changed in the AI Era with Brian Balfour
CHURN FM
Mastering Customer Retention
This chapter delves into the essential laws of customer retention, emphasizing the significance of understanding business use cases and customer habits. It discusses the challenges of altering user behavior and highlights the enduring principles of engagement amidst technological advancements, particularly with AI.
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