
#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
Creating a Target Account List for ABM Roundtables
This chapter delves into the strategic process of compiling a target account list for ABM roundtables, stressing the significance of initial briefs, event formats, and geographic and industry-specific considerations. The discussion also focuses on the complexities of defining participant roles across diverse industries and the value of selecting attendees that contribute meaningfully to the event.
Play episode from 09:42
Transcript


