EP 182: Scaling Go To Market in SaaS - Anupreet Singh (Senior Director of GTM, 6sense)
The Startup Operator
How to Qualify Your MBR for Success
You need to take every lead very, very seriously and so even if they don't have the budget, you don't want your STR to disqualify it right away. A lot of companies miss adding a discovery call. Followed by a demo, followed by, you know, multiple rounds of trials, negotiations, and then eventually the closure.
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