Ep 310: The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew Sanocki
DTC Podcast
How to Achieve a Profitable Niche Business
Ezra: Drew, I think everybody's a little bit disillusioned by their own success. Most of us run niche businesses. We sell street where to kids in the inner city or whatever we sell plant based protein powder to vegans who do crossfit. But as any business grows, like that marginal CAC is going to be harder and harder to meet. So it's instrumental to look at what's the marginal cost of acquiring a new customer across various channels,. Not just the historical one that I've had over the past to acquire all the customers I already have. Ezra: It's been great having you on the podcast today. If you're listening, go check out Postp
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