How Do We Create Media That Aligns With Our Focus?

TikTok really stood out because we knew there was interest in entertainment and TikTok maps very well to that. Salespeople don't want to have to go and find it, so our primary channels are going to be ones that can find them. LinkedIn was a natural because that's where our audiences,. salespeople are very active on LinkedIn. If you're targeting accountants, don't focus on LinkedIn. And so all those things play a factor.