Jan Oliver Schwarz 'Strategic Foresight - Winning the Uncertainty Game'
The New Abnormal
The History of Strategic Foresight
Over time we've seen in the area strategic foresight, a lot of scholars kind of adding to better understanding how foresight should be done. I think here in particular around the people that worked at World at Shell like Case Hunderhiden, Peter Schwartz or Paul Shoemaker. And then maybe in the past 10 to 15 years people like like Rene Robak who is at the Eddick Business School now have shown the positive impact of strategic foresight system on the market capitalization or the profitability of companies. So I think so over time the also the academic field of strategic foresighted has become a lot more rigorous and has been published and very prestigious journal.
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