Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)  cover image

Hala Taha: Build a High-Converting Sales Funnel That Transforms Your Business | Sales | YAP Live

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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Understanding Consumer Decision-Making

This chapter examines the psychological factors influencing consumer purchasing behavior, emphasizing how decision-making varies with product pricing. It highlights the importance of developing a relationship with consumers through a sales funnel approach, using dating analogies to illustrate the journey from initial contact to high-ticket purchases.

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