In the Sauce cover image

Building with Content Creators

In the Sauce

CHAPTER

How to Build a Relationship With Your Brand

Having someone do a post is probably not the best use of your dollar. Building a relationship with them so that there's at least some continuity and they seem like they're genuinely into it feels more real. And also on the brand side, something that we implemented at my last job when I was brand side: supporting your brand part, your creator partners, influencer partners in other ways.

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