Smart Money Happy Hour with Rachel Cruze and George Kamel cover image

Is Caffeine Addiction Draining Our Wallets?

Smart Money Happy Hour with Rachel Cruze and George Kamel

00:00

How Much Caffeine Can Affect Your Shopping?

Consumers who drink espresso tea, other caffeinated drinks immediately before shopping. They bought 30% more and spent almost double the amount of money as those who did not drink caffeine. Those who drank espresso, which has a high amount of caffeine, they were also more likely to purchase fun items versus practical items. And con number three, Rachel, coffee's expensive. But if you're going to buy a latte or something, you're talking five, six bucks, seven bucks these days,. making it at home, you can get, you know, I'm the Kirkland King.

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