Building a Notification Platform for Home Improvement Companies

Hatch was a young company so it was only a couple years old startup, really cool idea just exploded in growth right. So we had one product team with engineers across the country trying to build out this robust notification platform which for anybody who's done notifications, you know, it's really hard. But that was kind of like the big part of the product was just getting that initial appointment set so that we could actually get a sale from that customer. The goal was to make it feel as personal and real as possible.