186 - Where the Best Marketing Ideas Come From, with Shelley Pratt
The Marketing Millennials
00:00
Standing Out in a Competitive Market
The speaker emphasizes the importance of understanding the macro environment and carving out a unique white space for the brand. They provide an example from their experience with Infinity, where they focused on their superior interiors to change people's perception of the brand. The speaker discusses how they strategically leaned into the idea of important life moments happening inside the car and how they stayed resilient in sticking to their brand strategy.
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