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73: How to Grow Your Business with Automation Tools with Paul Kortman of Connex Digital

In Systems We Trust

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Journey of Success in Digital Marketing Automation

The chapter explores a guest's path from multiple careers to running a successful digital marketing agency focused on automation. They discuss using Zapier and Trout to streamline processes, the challenges of pushing the limits of automation tools, and the importance of understanding data mapping and bidirectional syncing to avoid errors.

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