Sampson Webster - The Business of Story

Sampson webster has spent the last 20 years helping experts drive action from their ideas. She's a professional adviser at the martin trust center for m i t ontrepenurship and amentor for the harvard innovation labs. Thompson just came out with her brand new, exceptional book called find your red thread, make your big ideas irresistible. But what is the red thread structure to story telling and sharing your big ideas? And how can you use its five components in your presentations? You'll hear more about that in just a minute only.