Positioning with April Dunford cover image

Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

Positioning with April Dunford

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The Limits of AI in Understanding Customer Insights

This chapter explores the interplay between AI capabilities and human interpretation in customer data analysis. It underscores the necessity of a foundational understanding of data to inform messaging strategies, warning against over-reliance on technology for critical decisions.

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