
Sell More Tours through Partnerships (w/ Nicole Mahoney of Travel Alliance Partnership)
Tourpreneur Tour Business Podcast
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Exploring the Collaborative Model of Travel Alliance Partners
This chapter explores the formation and growth of Travel Alliance Partners (TAP), created to support tour operators following the downturn in bookings after 9/11. It emphasizes the advantages of collaboration among members, including resource sharing, enhanced marketing, and stronger supplier relationships.
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