
Strategic Priorities of Today’s Banks and Credit Unions
Banking Transformed with Jim Marous
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The Importance of Business Intelligence in Banking
All my deposits to all the payments to me come via PayPal, all the expenditures go out via PayPal and the reality is PayPal gives me instant access to bridge loans all the time. And my legacy bank only sees a bunch of PayPal transactions. That is a zombie account in the best sense in many ways. So being able to aggregate a full picture of finances ... it not only solves for this financial fragmentation issue, which is a real pull on financial health in the United States. It also puts the bank and the driver's seat in terms of business intelligence about where customers are doing what, with whom, and why.
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