3min chapter

Maintenance Phase cover image

The Daily Harvest Food Poisoning Scandal

Maintenance Phase

CHAPTER

How to Respond to an Email Like Daily Harvest's TikTok

Daily Harvest sent out an email to its customers warning them of a possible link between the French lentil and leak crumbles. The company has since issued a voluntary recall, but it doesn't use the word "recall" In subsequent communications, they keep referring to this as a recall. It's a very classic control the narrative move.

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