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10min chapter
Natera ft. Matthew Rabinowitz - A Personal Mission That Led to a Biotech Revolution
Crucible Moments
Revolutionizing Prenatal Testing
This chapter explores Natera's transformative shift towards enhancing prenatal testing for natural pregnancies, moving away from its initial IVF focus. It details the development of Panorama, a groundbreaking technology that analyzes fetal DNA through a simple blood draw, showcasing its potential to significantly improve genetic screening accuracy. The narrative emphasizes the personal and professional motivations behind this innovation, as well as the competitive challenges faced in the biotechnology landscape.
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