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2022 eCommerce Trends Report

The Unofficial Shopify Podcast

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The Attraction of Amazon Versus Your Own Website

Amazon is this marketplace that has the most eyeballs, like everybody is shopping on Amazon. And so I see the attraction, that's kind of a double edged sword, isn't it? Oh, totally. It's much harder to tell a great story and have a great cohesive brand experience on Amazon versus your own website. But at the ends of that spectrum, Amazon's going to continue to do really well.

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