LinkedIn Ads and Personal Stories with Joe Piscopo and John Belushi

This chapter explores the advantages of using LinkedIn ads for B2B marketers, including its powerful targeting capabilities and access to millions of decision makers. It also discusses the benefits of having a Discover card, such as 24/7 live customer service and $0 fraud liability. The chapter concludes with a personal story about Joe Piscopo and John Belushi singing 'New York, New York' at a party.