4min chapter

The Intelligence from The Economist cover image

Up and atom: can Trump stop Iranian nukes?

The Intelligence from The Economist

CHAPTER

Sneaker Market Dynamics: A Struggle for Share and Strategy

This chapter examines the contrasting performances of Nike and Adidas in the sneaker market, with Nike facing declines while Adidas grows through lifestyle models. Analysts raise concerns about the sustainability of these trends amid evolving fashion cycles and strategic shifts in both companies' sales approaches.

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