The Dovetuning of Monthly Active Users

I was actually earlier today unsubscribing from a lot of newsletters and some of them are attached to services that I've signed up for. We used to talk about this when people just ditched their Twitter accounts but left them with the latest tweet they had tweeted in two years. You wonder where did they go? That's kind of an old ball. But LinkedIn's annoying me at the moment because they've rolled out the auto player video. So when you're flicking through the stream, videos now just play. And someone pointed out to me on Twitter that this is probably so that they can count you as interacting so that you then come up in their figures of monthly active users or interacting